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Worldwide Mobile App Downloads Hit New Peak During 2012′s Final Week
A total of 1.76 billion new iOS and Android applications were downloaded around the world between Christmas and New Year’s Eve (December 25-31), says Flurry in new research, with that record level of...
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Global Ad Spend Growth Forecast Downgraded
Global advertising spending will grow by 4% this year, predicts Warc [pdf], a downgrade of 0.9% points from an earlier forecast issued in August. The revised forecast is particularly harsh on cinema...
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Social Networking Eats Up 3+ Hours Per Day For The Average American User
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so, according to new research released by Ipsos Open Thinking Exchange (OTX). Factoring in survey...
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US Facebook Ad CPCs Rose During H2 2012
The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients. That’s up from an...
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Baidu Said to Account for Almost 1 in 4 Global Search Ad Clicks in Q4
Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending...
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Global Ad Spend Picked Up Steam in Q3
Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year, according to the latest figures from Nielsen. For the year-to-date (Q1-Q3),...
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Almost Half of Americans Say They Engage With Brands on SocNets
47% of Americans agree that they follow or engage with at least one brand on a social networking site, according to survey results from Ipsos Open Thinking Exchange, putting the US slightly above the...
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Marketers Report Positive Budget Sentiment to Start the Year
Marketers around the world report a positive outlook regarding their budgets this month, finds Warc [pdf] in its latest Global Marketing Index (GMI). The budget component of the index improved to a...
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8 in 10 Informed Consumers Need to Hear Company Info More Than Twice to...
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them, according to results from the “2013 Edelman Trust...
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1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages
35% of Americans agree that they regularly check out brands’ social networking pages, according to the latest survey results from Ipsos Open Thinking Exchange. Interestingly, that means that more...
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63% of Young Americans Stay Updated on Brands and Products Via SocNets
44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on...
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APAC to Top North America in B2C E-Commerce Sales This Year
Global B2C e-commerce sales cracked the $1 trillion mark last year, and should reach almost $1.3 trillion this year, per new estimates from eMarketer. And while the US is forecast to remain the...
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In the Smart Device World, It’s China, the US, and Then Everybody Else
The US and China are by far the largest markets for smartphones and tablets (iOS and Android), details Flurry in a new study. Measured by active smart device installed base, the US (222 million) and...
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Marketing Budgets Continue to Rebound in February
Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month, sustaining a rebound begun...
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QR Code Scanning Not Yet A Mainstream Activity For US Smartphone Users
Nielsen has released a report [download page] called “The Mobile Consumer: A Global Snapshot,” in which it examines device penetration, activities, and advertising across 10 countries. Among the...
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Across 8 Major Markets, Tablet Share of Web Traffic Exceeds Smartphone Share
An analysis of more than 100 billion visits to more than 1,000 websites across 8 major markets worldwide by Adobe Digital Index reveals that for the first time, tablet traffic exceeded smartphone...
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Multi-Screen Consumers Most Open to Advertising on TV
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them, according to...
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European Turnaround Spurs Rise in Global Marketing Budgets
Budget conditions continue to improve this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.4 this month from 51.7 in...
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US Consumers Seen Behind the Curve in Live Social Chatter About TV
Nielsen has just released a study detailing a correlation between Twitter buzz and TV ratings, but how many Americans follow social conversations related to TV content? According to one survey, from...
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Baidu Generated 3X More Global Paid Search Clicks Than Yahoo-Bing in Q1
The battle for the US search market tends to be viewed in the context of how Yahoo-Bing is faring against Google, but on a global basis, Baidu’s influence cannot be ignored. The search engine – which...
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